DreamWorks Animation Restructuring

http://deadline.com/2015/01/dreamworks-animation-restructuring-to-cut-500-jobs-with-290m-charge-1201355918/

Last week it was reported that Dreamworks was in the verge of laying off some of it's employees. That time has come. 500 people will loose their jobs in the new restructuring of Dreamworks Animation who is closing down one of it's studios and bringing everything to the Studio in Glendale, CA. This comes after a series of failures at the box office. The studio was once producing hit after hit but recently, the hits have been few and far between. The restructuring involves a lot of people loosing work, mostly from the top of the company. Vice Chairman Lew Coleman is retiring and COO Mark Zoradi and marketing chief Dawn Taubin will leave the company. As a consumer this affects me in a big way. Dreamworks will no longer be able putting out as many movies but I suspect the quality of the films will rise again. As a filmmaker this affects me because this is proof of the consequences of not making money in a studio. The last few films for dream works were terrible and now people are getting fired. The money comes first and that is an important lesson. As a student this gives me insight to the economics of the film industry and it shows me how a company reacts to having poor results. Because it was once so successful, I can see the kind of steps they take to get back to success. Some questions that come up are: Can Dreamworks get back to making hit after hit or will this change be for nothing? How important were the top executives to the creative process if there is no change to the company?