Dreamworks Animation Layoffs

http://variety.com/2015/film/news/layoffs-underway-at-dreamworks-animation-1201409054/

This article is about Dreamworks Animation planning once again another round of Layoffs due to disappointing box office number with films, such as Rise of the Guardians, Turbo, and Mr. Peabody and Sherman. “Three of our last four films have not delivered in terms of audience turnout or financial performance,” Katzenberg told analysts. It is clear that Dreamworks Animation has been dealing with a big decline in the company, with no award winning films for the past 3 other than How to Train a Dragon 2, which did manage a nomination for best picture animation for the Academy Awards after winning in the same category in the Golden Globe Awards. It was rumored that the most affected by the layoffs are going to be the animators, storyboard artists, and production personnel. I chose this article because I haven't been really happy about how their turnouts have been going with films. I  rarely watch Dreamwork Animation films because they are no longer what they used to be. I've heard nothing but bad in their work, and i didn't bother watching. This news is probably important to the customer because, even though it's a sad thing to do for those who have been working hard, it has been disappointing lately and a change needs to happen. It was said that the company will reduct production budgets, so theres no telling what the future holds for it. The customer wants a better Dreamworks Animation. It's important to me as a filmmaker and student because it shows me that you can't get away with just making films out in the real world. People expect greatness and that's what you should shoot for all the time. If not, then you bring about disappointing numbers which in turn can get you laid off and lose your job for good. Filmmaking isn't just about making movies. It's about being creative and loving what you do. Making a bad film doesn't get you recognized and only hurts you more instead of growing into a better/experienced filmmaker. Questions that might come up from this can be: Will Dreamworks lower production budgets continue to hurt the company even more than it already is? Will new animators, storyboard artists, and production personnel be given a chance at working for the company?