First IMAX Theatre To Open In Japan

http://variety.com/2014/film/news/top-japanese-exhibitor-toho-to-open-first-imax-theater-1201356158/

This article is about Toho, Japan's leading cinema operator and distributor, and their future plans for Downtown Tokyo. The plan includes opening the first Imax theatre in Tokyo as it has had huge success all throughout Japan. Some movies that hit it big in Imax Japan included Transformers and Godzilla, meaning the experience was very powerful and different causing more audiences to attract. In fact, this deal stands as the first one being made with Toho, but Imax has already contracted for 23 theaters in total throughout Japan. Only 17 were able to successfully open and the one in Downtown Tokyo will be adding onto that list. The screen is said to be a part of a complex that has already been in construction, located in a district called Shinjuku. This complex will also include hotels, restaurants, and retail. I chose this article because I wondered how successful Imax was in other countries and how it would attract its audience. As a filmmaker and student this impacts me in a way where in the future I might want to think about shooting a film in that sort of format. What I mean by that is, filming a movie as if it were only screening for an Imax theatre. That means I would have to really pay attention to the picture, sound, etc in order to release that even more powerful experience the audience is expecting to have by the end of the film. As a consumer, I notice now that Imax theaters are becoming worldwide and very successful. You never know, maybe in the far future Imax will replace the standardized theatre. This surely raises questions like: Will Imax ever become so successful to the point of just having Imax theaters? Do Imax screenings do better than regular theaters? What impact will this have on future filmmakers?