Friday, September 19, 2014

Broadcast Networks Mediocre Because of Latinos?

http://deadline.com/2014/09/latino-inclusion-broadcast-networks-report-national-latino-media-council-836439/

This article is about The National Latino Media Council conducting their grading scale on several broadcasting networks, which contain Latino inclusion. The grading was based off employment of Latino actors, writers, producers, directors, and entertainment executives; program development; procurement; and commitment to diversity. The broadcasting networks that were graded included: ABC, CBS, Fox, and NBC. There were three categories that they could have fell into, which was Good, Mediocre, and Bad. All were said to have been mediocre, except for NBC who received a good grade, along with a mediocre one as well. The only reason NBC received a good grade was because of the improvement in Latin actors in scripted roles. Another main reason was because Jennifer Salke, NBC entertainment president, keynoted the National Hispanic Media Coalition's MediaCon. Unlike NBC, the other broadcasting networks showed little to no improvement in the hiring of Latin writers, producers, and directors. Sometimes it was because they were simply displeased with the talent that the Latino race displayed in their roles. For example, the casting of Juan Pablo Galavis for ABC was a terrible mistake because he ended up perpetuating stereotypes with sexist and homosexual remarks. This article caught my eye because I have never heard of the National Latino Media Council as people who grade broadcasting networks. Especially if Latin inclusion is what is actually being graded. I was very interested in finding out that broadcasting networks like these have a tendency to not hire Latin writers, actors, etc. As a student and filmmaker this kinda of scares me in a way that can lead me to thinking that I won't get a job in the film business because I'm Latino. For whatever reason these broadcasting networks have for not hiring them, it's an interesting point made by the NLMC. As a consumer, it has me wondering if its something to do with a racial issue or is it just that Latino people aren't proven to have onscreen talent. Because NBS received a good grade, I believe that a lot of Latin writers and producers would probably shoot to work at a broadcasting network like this. It would cause an even bigger increase in Latin employment. This article really made me think about things like these and a bunch of questions popped up in my mind such as, Is it hard to get a job in the movie business if you're a Latino? Why is it that there are Councils such as the NLMC conducting grading scales on huge broadcasting networks? Do grading broadcasting networks based on Latino inclusion actually affect their reputation?

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